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SEO & AI Visibility Tools

Tools for search visibility and for tracking whether AI assistants cite you.

Up to five options per category, in alphabetical order: the order means nothing and nothing here is a ranking, a recommendation or an endorsement. We earn nothing from any vendor. For wider market coverage, see analyst reports such as Gartner Magic Quadrants and Forrester Waves, and test any tool against your own needs.

SEO tools

Track rankings, find technical problems and research what people search for.

NameWhat it isType
AhrefsSEO suite for backlinks, keywords and site audits.Paid
Bing Webmaster ToolsMicrosoft's free tool for Bing and Copilot visibility.Free
Google Search ConsoleGoogle's free tool for indexing, queries and AI Overview impressions.Free
Screaming Frog SEO SpiderDesktop crawler for technical SEO audits (free up to a page limit).Paid
SemrushSEO and content marketing suite.Paid

AI search visibility (AIO / GEO) tools

Track whether AI assistants mention or cite your site. A new category: treat claims with care.

NameWhat it isType
Ahrefs Brand RadarAhrefs' tracking of brand mentions in AI answers.Paid
Bing Webmaster Tools: AI PerformanceFree report on how pages appear in Copilot (preview).Free
Google Search Console: Generative AI reportFree report on impressions in AI Overviews and AI Mode (rolling out).Free
ProfoundTracks brand mentions and citations across AI assistants.Paid
Semrush AI Visibility ToolkitSemrush's AI search visibility tracking.Paid